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Sr Digital Marketing Specialist
US-NV-Las Vegas

Job Title: Sr Digital Marketing Specialist

Location: Wynn

Job Description and Responsibilities:

Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world. Wynn Las Vegas opened on April 28, 2005 and was once again named the best resort in Nevada on Condé Nast Traveler’s 2018 “Gold List,” a title received for the tenth time. Wynn and Encore Las Vegas feature two luxury hotel towers with a total of 4,750 spacious hotel rooms, suites and villas, approximately 192,000 square feet of casino space, 21 dining experiences featuring signature chefs and 11 bars, two award-winning spas, approximately 290,000 square feet of meeting and convention space, approximately 103,000 square feet of retail space as well as three nightclubs, a beach club and recreation and leisure facilities. In addition to two luxury retail esplanades, a Strip-front expansion, Wynn Plaza, is currently under construction and is scheduled to be completed by the third quarter of 2018.

Responsibilities :

• Responsible for daily content writing, community management, and posting daily content across multiple resort channels/platforms.
• Responsible for executing all aspects of social media, inclusive of creative requests and scheduling of posts.
• Manage all internal communication across all departments to create social media content calendars.
• Must be familiar with core social media platforms (e.g. Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, etc.)
• Must be familiar with review and UGC platforms (e.g. TripAdvisor, Yelp, etc.)
• Must be familiar and worked with social media monitoring platforms (e.g. Percolate, Adobe Social, Sprinklr, Hootsuite, Sprout Social, etc.)
• Must have previous experience with creating and executing paid social media campaigns.
• Assist in the evaluation of emerging media platforms to help promote the Wynn Las Vegas brand.
• Assist with managing all other department social media staff.
• Facilitate gathering of social media data and preparation of reporting for Interactive Marketing Manager (IM) and Exec. Director (ED).
• Responsible for full execution of social media approved strategy as established by the department.
• Prepare and manage all social media assets used for the program.
• Assist IM and ED with management of external partners and vendor inquiries.

Job Requirements:

• Must have strong writing and communication skills, and able to manage project queues with aggressive deadlines.

• Must demonstrate project management proficiency, the ability to complete multiple tasks simultaneously, proficiency using the internet as a research tool, and an understanding of basic marketing principles and ad composition.
• Requires excellent verbal and written communication skills and the ability to read, write and communicate professionally in English.
• Three years relevant experience in project management, advertising, or marketing is required.
• Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software is required.
• Creative and photography background/skillset is a plus.
• Must be 18 years of age or older.